Justgood Health Launches true content Creatine gummys to Reshape the $5M Fitness Snack Market
Chewable Creatine Targets Gen Z and Time-Strapped Athletes with Flavor-First Innovation
MIAMI, November 2024 — Justgood Health, a disruptor in functional confectionery, today unveiled its Creatine gummys, a radical departure from gritty powders and capsules. Designed for B2B partners, these tangy, science-backed gummies aim to capture the 58% of gym-goers who quit creatine due to taste and convenience issues (Global Sports Nutrition Report, 2024). With 2.5g of micronized creatine monohydrate per serving and zero sugar, the product taps into the $5B “fitness snacking” trend—where 74% of Millennials prioritize portability over tradition.
The Great Creatine Drop-Off: Why 63% of Users Quit
Despite creatine’s proven benefits for muscle growth and cognitive function, compliance remains abysmal.
Justgood Health’s consumer research reveals:
47% dislike chalky textures.
32% forget to take pills post-workout.
29% avoid public mixing of powders.
The gummy format solves these pain points through:
Stealth Dosing: Masked with tropical mango or sour berry flavors
Gym-Bag Ready: Heat-resistant, resealable pouches survive saunas and car trunks.
“This is creatine for the TikTok generation,” said fitness influencer Jake Torres, an early tester. “It’s like Skittles, but they make you lift harder.”
Four Markets Primed for Disruption
College Athletes: 81% want discreet, dorm-friendly supplements (NCAA Survey).
Women’s Fitness: 68% prefer gummies over “bulky” powders (Women’s Health, 2024).
Office Warriors: 55% of remote workers snack while exercising midday.
Global Expansion: Halal-certified options for Middle Eastern markets.
The Science of Sour: How Flavor Boosts Compliance
Justgood Health’s patented technology uses citrus oils to neutralize creatine’s bitterness without sweeteners.
A 2024 UCLA study found:
89% of users preferred gummies over powders.
2.1x higher adherence over 12 weeks.
B2B Goldmine: Customization Meets Virality
Partners gain:
TikTok-Ready Kits: Pre-designed challenges like #GummyGains.
Shape Studio: Upload logos to create branded gummy molds.
Limited Editions: Pumpkin spice creatine for fall, peppermint for holidays.
A pilot with GymShark saw their dragonfruit-flavored gummies trend on TikTok, driving 500K website hits in 72 hours.
Post time: Apr-28-2025