Justgood Health Launches Innovative Protein Gummy Candy to Disrupt Functional Snack Market and Empower B2B Partnerships
April 16, 2025 – SICHUAN, CHINA — Justgood Health, a rising force in the functional food industry, is making waves once again with the official release of its latest innovation: Protein Gummy Candy, a first-of-its-kind high-protein snack designed to meet the evolving demands of health-conscious consumers and business clients alike. This launch signals a bold step forward for the brand as it sets its sights on the fast-growing B2B market across retail, wellness, and sports nutrition channels.
With global consumers leaning heavily into snackable, functional foods, the introduction of Protein Gummies by Justgood Health couldn't be more timely. According to a 2024 report from Mintel, the global market for high-protein snacks is projected to exceed $44 billion by 2028, with plant-based and convenience formats leading the charge. Recognizing this trend, Justgood Health developed Vegan Protein Gummies that not only meet nutritional expectations but also exceed taste and texture benchmarks often lacking in traditional protein bars or powders.
Unlike conventional protein delivery methods, Protein Gummy Candy offers a compact, chewable alternative that aligns with modern consumers' preference for portable, low-mess, and enjoyable snack formats. Each serving delivers 8g of high-quality, plant-based protein sourced from peas and rice, without compromising on taste or clean-label standards. Free from artificial flavors, gelatin, and common allergens, these Protein Gummies cater to the growing population of vegan, flexitarian, and health-focused snackers.
"Protein supplements have historically lacked convenience, and taste has often been an afterthought," said Feifei, Head of Product Innovation at Justgood Health. "With Protein Gummy Candy, we're delivering functional performance in a format people actually look forward to consuming. This isn't just a new product — it's a new category."
The product has already gained traction in pre-launch B2B partnerships. Early adopters include boutique gyms, meal-prep companies, and health-centric vending networks across Asia and North America. According to market feedback, the novelty of a high-protein gummy format resonates especially well with Gen Z and millennial consumers, who value experiential products and transparent, clean-label ingredients.
This disruptive potential is why Justgood Health is now opening doors for distribution and private label partnerships, targeting retailers, wholesalers, and fitness brands looking to capitalize on the growing demand for differentiated protein formats. The company offers flexible packaging, flavor customization, and low MOQs to empower smaller businesses to enter the wellness space without compromise.
Industry experts see a clear opening in the B2B landscape. "There's white space between protein powders and high-sugar gummies," noted Dr. Leo Zhang, a nutritional scientist at the Functional Foods Innovation Institute. "Justgood Health's Protein Gummy Candy bridges that gap in a way that's nutritionally relevant and commercially scalable."
Beyond the B2B opportunity, Justgood Health's team is positioning the product for omnichannel success, with strong e-commerce integration and plans for expanded international distribution by Q3 2025. The company, known for its clean-label manufacturing standards and agile R&D capabilities, aims to position Protein Gummies as a hero SKU in both domestic and global functional snack aisles.
To support its partners, Justgood Health provides tailored marketing collateral, educational assets, and co-branding opportunities to help resellers and retailers position the product effectively within their own channels. With a strong track record of innovation and market responsiveness, the company invites potential collaborators to explore the strategic advantages of working with a brand that puts both consumer experience and scientific integrity at the core.
As the lines between supplements and snacks continue to blur, Vegan Protein Gummies stand out not just for what they contain — but for what they represent: an evolution in how we nourish, recover, and fuel everyday performance.
Interested partners and wholesale buyers are encouraged to reach out directly via the official Justgood Health website or contact the business development team at: partnerships@justgoodhealth.com.
About Justgood Health:
Justgood Health is a next-generation wellness brand specializing in functional nutrition products that blend science, sustainability, and sensory appeal. From hydration gummies to vitamin-enriched snacks, the company is committed to helping people live better, one bite at a time.
Media Contact:
feifei@scboming.com
Communications Manager
https://www.justgood-health.com/
Post time: Apr-21-2025