Creatine has emerged as a new star ingredient in the overseas nutritional supplement market in recent years. According to SPINS/ClearCut data, the sales of creatine on Amazon increased from $146.6 million in 2022 to $241.7 million in 2023, with a growth rate of 65%, making it the fastest-growing category in the nutritional supplement (VMS) category on the Amazon platform.
The consumer base for creatine has expanded from fitness enthusiasts to include women, the elderly, and even vegetarians, who primarily value creatine for its effects in delaying aging, supporting muscle health, maintaining brain function, and bone health.
The diversification of consumers has led to the popularity of creatine soft candies, a new form of creatine supplementation that is more delicious and portable. However, the manufacturing process for creatine soft candies faces challenges such as difficult molding and poor taste. The immaturity of the process has led to unstable quality in creatine soft candies, causing industry upheaval and consumer concerns.
In response to these manufacturing challenges, Justgood Health Industry Group, the first in the nation to obtain a functional soft candy health approval and with years of experience in the research and development of health foods and functional foods, has successfully overcome these difficulties through research and development. They can not only provide high-quality, low-cost creatine soft candies with a stable content of 25% to 45% but also develop exclusive formulas according to customer customization requirements, meeting the differentiated needs of customers and helping them to explore the blue ocean of creatine soft candies.
Below, this article will detail the overseas development trends of creatine products.
(1) The Efficacy and User Groups of Creatine
Creatine is a well-known sports nutrition supplement among fitness enthusiasts, helping them improve athletic performance, enhance muscle explosiveness, and promote muscle growth. From fitness enthusiasts to professional athletes, even Olympic champions, there are many fans of creatine.
To achieve long-term fitness goals through creatine supplementation, fitness enthusiasts need to maintain high levels of creatine in their muscles, which often leads to long-term creatine supplementation (about 5g per day), thus creatine consumers have a relatively stable consumption frequency.
Recent studies have shown that creatine has benefits for healthy aging, brain health, and muscle health, which has led to increased interest in creatine products among women, the elderly, and even vegetarians. The expansion of creatine usage scenarios and user groups has led to rapid growth in the creatine market and has also driven innovation in the forms of creatine supplementation products.
(2) Growth and Snack Innovation of Creatine Products
Data reflects the market growth trend of creatine products.
On the Amazon platform, as of August 2023, creatine sales increased from $146.6 million in 2022 to $241.7 million, with a 65% growth rate, ranking first in the nutritional supplement (VMS) category.
The Vitamin Shoppe, a U.S. nutritional supplement platform, pointed out in its research that its creatine products grew by more than 160% in 2022 and grew by another 23% as of April 2023, making it one of the fastest-growing products on the platform.
According to SPINS/ClearCut data, global creatine sales increased by 120% in 2022. In the United States alone, creatine sales exceeded $35 million.
The heated competition has sparked the enthusiasm of producers for innovation: traditional creatine supplements often come in powder form, which not only has a mediocre taste but also requires carrying a whole canister and brewing before use, which is inconvenient. To provide a more portable and delicious creatine supplement option, creatine soft candy products were born, opening up a blue ocean for the snackification of creatine supplements.
Justgood Health Creatine Soft Candy OEM/ODM Solution
Justgood Health's mature production solution for creatine soft candies is now available to provide high-quality, low-cost contract manufacturing services for domestic and international sports functional food brands and export enterprises. The creatine content is stable, the taste and texture are good, and the formula can be highly customized according to customer requirements.
(I) Features of the Solution
- Stable Content: The creatine content in the soft candies can be stably maintained at 25% to 45% (adjustable according to formula requirements);
- Outstanding Capacity: The production capacity of creatine soft candies has reached 1 ton/hour, meeting the mass production needs of customers;
- Formula Customization: Highly customizable formula development according to customer needs, such as combining taurine, choline, minerals, various extracts, etc., to meet the differentiated product needs of customers;
- Taste and Texture: Can be customized according to customer requirements.
(II) Partial Formula Solution Display
Here are some of Justgood Health's creatine soft candy formula solutions:
|
Weight/piece |
Added ingredients |
|
5g |
Creatine 1250mg,Lecithin Choline 100mg |
|
5g |
Creatine 1000mg, Taurine 50mg, Fenugreek Extract 10mg, Anhydrous Betaine 25mg, Lecithin Choline 50mg, Vitamin (B12) 6.25mcg |
|
4g |
Creatine 1000mg, Zinc 1.2mg, Iron 3mg
|
|
3g |
Creatine 1250mg, Vitamin (B1) 1.2mg, Vitamin (B2) 1.2mg, Vitamin (B6) 2.5mg, Vitamin (B12) 5mcg
|
(III) Testing and Certification
Justgood Health's creatine soft candy products have passed the testing by Eurofins, with stable creatine content, meeting the testing requirements of e-commerce platforms such as Amazon. (Eurofins: Eurofins Group, an international testing and certification organization headquartered in Belgium)
Post time: Oct-30-2024